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EveryMatrix joins iDEA Growth to bolster US expansion

| By Guy Parsons
Group’s members include major players in all sectors involved in the online gaming industry and sports betting entertainment

EveryMatrix, the leading turnkey, sports, and casino supplier, has joins iDevelopment and Economic Association (iDEA) to strengthen its position in the United States market.

Operating in the US as a non-profit association, iDEA Growth serves as the eyes, ears and voice for online gaming in state capitals and Washington DC, under the vision of growth through regulated online gaming.

The association represents the legislative and regulatory interests of gaming operators with existing online entertainment platforms or those considering entering the market. iDEA’s members include major players in all sectors involved in the rapidly growing online gaming industry and sports betting entertainment.

Commenting on the announcement, Erik Nyman, president Americas at EveryMatrix, said: “We will soon be licensed in the first US state and have multiple filings underway. I am pleased to now join iDEA, an organisation I have known since its inception. Jeff Ifrah and the team have made great progress with legislators and regulators and have truly been the industry’s loudest voice to introduce online gaming legislation in the US.

“EveryMatrix has made our US expansion a priority and we’re investing all the necessary resources on technology adaption and licensing efforts to provide the industry’s most comprehensive turnkey solution across America.”

Jeff Ifrah, founder of iDEA, said: “We are excited to have EveryMatrix join the iDEA network of members who are some of the most prominent industry stakeholders in our country. EveryMatrix’s success in the very challenging European market is nothing short of impressive and we trust their products and services will contribute to the US market and our partners’ growth.”

Earlier this year, EveryMatrix announced the opening of its first US office in Miami, Florida. With ambitious expansion plans, the new branch of EveryMatrix seeks to secure several licences, including that from New Jersey. Short-term plans include the recruitment of several pivotal positions in account management, sales and compliance.