Finera pushes boundaries in payment orchestration

Smart payments aren’t just about processing transactions. They are about building infrastructure that helps businesses grow. That’s the principle driving Finera as it accelerates product development and global reach in the second half of 2025.

With a sharp focus on solving real-world payment challenges like approval rates, fraud prevention, and cross-border complexity, Finera is positioning itself not just as a payment platform but as the engine behind scalable, intelligent transaction infrastructure for modern businesses.

The focus

As the landscape of payments becomes more fragmented, Finera is doubling down on three strategic pillars to deliver clarity, control and competitive advantage to its clients:

• Product innovation with smarter routing, deeper analytics and faster onboarding;
• Market expansion across key verticals and global regions;
• Client-centric partnerships that turn feedback into feature development.

“We’ve never been interested in offering ‘just another payments tool’,” said Israel Waks, chief operating officer at Finera. “Our role is to remove complexity for businesses and provide technology that actively improves performance.”

This mindset drives every product decision and every partnership Finera pursues. With a growing team of over 100 experts spanning engineering, product, customer support and strategic operations, the company is actively scaling its capacity to support a broader global client base. As businesses demand more from their payment stack, Finera is investing in the infrastructure and people to deliver exactly that.

From capable to indispensable

Finera already offers a powerful range of features that are all within a unified platform.

But the roadmap for the remainder of 2025 is focused on levelling up performance and flexibility even further. Here’s what’s actively in development:

• Advanced smart routing: Finera is rolling out next-gen models to route transactions more intelligently based on acquirer performance, fees and geolocation data. The goal is clear: improve authorisation rates while reducing processing costs.
• Faster, frictionless onboarding: An even more efficient onboarding flow will allow partners and merchants to go live in record time, with fewer manual steps and enhanced technical support from Finera’s onboarding team.
• Deeper API capabilities: The API toolkit is being expanded to support more complex workflows, enterprise-grade systems, and deeper reporting insights, giving businesses more control without added complexity.

International by design

While Finera’s infrastructure already supports payments in more than 180 countries, the company’s global strategy goes beyond reach. It’s about performance, local relevance, and the ability to scale without friction.

As global businesses move into emerging markets or optimise performance across borders, Finera ensures that their payment setup is ready for the challenge. That means local acquiring partners in high-growth regions, native support for regional APMs and currency flexibility built into every transaction.

Over the coming months, Finera will:

• Launch new APMs tailored to regional consumer behaviour, especially in LatAm, the Middle East and Southeast Asia;
• Expand its multi-currency gateway to support more settlement currencies and more granular control for merchants;
• Strengthen open banking capabilities to increase the speed and security of bank-to-bank transfers in Europe and beyond.

It’s all part of Finera’s mission to make global transactions feel local for both the merchant and the end user.

Global events & industry dialogue

Finera thrives on dynamic, face-to-face engagement. For a technology-first company, that may sound counterintuitive, but it’s a core part of Finera’s DNA. The team believes the best product ideas, partnerships and client relationships start with real conversations.

So far this year, Finera has already connected with industry leaders at major fintech and payments events in Dubai, Amsterdam, London, and Madrid, where the team spoke with merchants and gathered direct feedback from the field.

Next up, Finera will continue its international presence with upcoming appearances in Lisbon, Rome and Cyprus. These events offer the chance not just to showcase technology but to have collaborative discussions with businesses navigating payment complexity at scale.

“It’s not about making noise,” said Elena Yiangou, head of marketing at Finera. “It’s about listening. These events help us better understand how our platform needs to evolve. Every conversation feeds into how we prioritise features, build partnerships and support our clients.”

Scaling with substance

Behind Finera’s rapid growth is a long-term investment in both infrastructure and people. While the platform’s performance continues to improve, so does the company’s operational depth and global presence.

Internally, Finera is expanding its engineering and support functions, ensuring the platform remains fast, reliable, and easy to scale. Specific areas of investment include:

• Strengthening fraud prevention capabilities to stay ahead of evolving threats
• Enhancing platform performance across high-volume, high-growth regions
• Hiring for product localisation and region-specific expertise to improve relevance and support

This growth isn’t just internal. Finera is also working with a network of strategic partners, acquirers, PSPs, and technology platforms to enhance interoperability and offer more flexibility to its clients.

Future-proofing payments

As payments become more embedded into products, services, and user experiences, Finera’s orchestration technology is designed to sit at the core, silently optimising, protecting, and simplifying.

Every percentage point in approval rates. Every millisecond of latency. Every false-positive fraud flag. These moments matter, and Finera is focused on making each one smarter, faster, and easier to manage.

So, what’s next?

• More automation to reduce manual processes for merchants.
• More transparency with real-time analytics and custom dashboards.
• More flexibility with scalable APIs, modular components, and instant failover capabilities.

Not just another payment provider

Finera is not just another payment provider. It’s a technology partner built for businesses that want more from their transactions: more intelligence, more flexibility and more control across every market they operate in.

With the second half of the year well underway, Finera is charging forward, building smarter systems, deeper partnerships and a global network designed to help businesses thrive.

Keeping your transactions perfectly orchestrated.