Fluid secures strategic investment round
This funding round saw participation from investors including SpikeUp Media, Xace – the renowned financial institution – and Ben Robinson of Corfai Capital. Their backing reflects a strong endorsement of Fluid’s innovative approach to transforming payment journeys for igaming operators and players alike.
Fluid’s cutting-edge technology powers the first “smart cashier” built specifically for the igaming industry. By delivering personalised, AI-driven deposit journeys and real-time insights, Fluid enables operators to enhance user experience, boost conversion rates, and optimise affiliate marketing strategies.
Sharing his excitement, Roberto Rubio, founder and CEO of Fluid, said: “This investment marks a significant milestone for Fluid as we continue to push the boundaries of what payment technology can achieve in the igaming sector. Our investors bring unparalleled expertise and networks, and their support will help us scale faster, deliver innovation, and create even more value for our partners. We are immensely grateful for their confidence in our vision.”
David Hodkinson, founder of Xace, commented: “As a financial institution deeply rooted in igaming, Xace recognises the immense potential of Fluid to revolutionise payment journeys for operators. Their technology delivers measurable impact, and we’re proud to be part of their journey.”
Eric Ames, CEO of Spike Up Media, said: “At Spike Up Media, we’re passionate about working with innovative companies that drive value for igaming operators, and Fluid fits that mould perfectly. Their unique ability to optimise the payment journey through intelligence and personalisation is game-changing for the industry. We’re excited to partner with them and help amplify their success.”
Ben Robinson of Corfai Capital added: “Fluid is tackling some of the most pressing challenges in igaming payments with elegance and efficiency. We believe in their vision and are thrilled to support their growth.”
The funds will be used to accelerate product development, expand the team, and strengthen Fluid’s global footprint. Having already partnered with over 10 leading brands, Fluid is well-positioned to become the go-to solution for igaming operators seeking smarter, faster and more reliable payment experiences.
Fluid’s unique ability to combine intelligence, flexibility and ease of integration is driving adoption across the industry. With features such as context-aware payment flows, acquisition tracking, fraud prevention and more, Fluid is delivering both operational efficiency and enhanced player satisfaction.