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Foliatti Casino goes live in Mexico with EveryMatrix

| By Guy Parsons
Mexican players can now enjoy a wide range of casino games, sports and esports betting events.

After working closely with EveryMatrix, Group Foliatti (Concepto Deportivo de Mitras), a company with the biggest land-based presence in several Mexican states, has officially launched its first online venture Foliatti Casino.

EveryMatrix is supporting Foliatti’s online launch by providing its flexible turnkey solution, including its igaming integration platform and sportsbook, as well as its cross-bonusing system and scalable player management platform (PAM). The two companies started their partnership in June 2021.

To further drive differentiation in the market, EveryMatrix has teamed up with frontend specialists Mad Men. Using its market knowledge and the best UX practices and tools, Mad Men has ensured that Foliatti Casino will stand out in the competitive igaming market by developing its new brand identity and overall website design.

Mad Men has been working within the EveryMatrix ecosystem to ensure Foliatti Casino enjoys all native platform functionalities and can easily run its operations moving forward. Mad Men is an EveryMatrix certified Gold Partner.

Commenting on the news, Stian Hornsletten, CCO and co-founder of EveryMatrix, said: “We’re so proud of Foliatti Casino’s launch. All of us poured plenty of resources into this project, which ended up being a great success. As a platform provider, EveryMatrix is happy to offer its turnkey solution to leading land-based brands looking to have a great start in the online sphere. It has been a great pleasure to work with Mad Men and Foliatti Group, and I see a great future ahead of us.”

Michel Groenendijk, director of Mad Men Ltd, said: “Our past work experience with EveryMatrix’s team made this project a pleasure. Thanks to our fast interactions, we were able to deliver the project quickly, so Foliatti can start running their new online brand right away. That being said, we’re looking forward to partnering and working with EveryMatrix again for future projects.”