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Gaming Innovation Group powers Rizk debut in Serbia

| By iGB Editorial Team
Launch with Betsson casino brand marks GiG's debut in the Balkan country.

Gaming Innovation Group has announced its award winning casino platform is now live in Serbia with Betsson’s popular casino brand, Rizk.

Following the announcement in June this year of a similar launch for Rizk in Germany, this latest expansion builds on a relationship that has grown to now serve 10 regulated markets across Europe and Latin America since Betsson acquired the brand from GiG in 2020.

Serbian online gaming revenue is expected to generate close to €120m in 2023, with an annual growth rate of over 8% over the next four years, according to H2 gambling data.

GiG’s B2B platform is proving adept at meeting the needs of tier 1 operators like Betsson. Among the most agile technology stacks available anywhere in the world, GiG’s user-centric, scalable approach allows operators the freedom to mould a bespoke and localised product, leveraging personalisation and maximising acquisition and retention opportunities.

Marcel Elfersy, chief commercial officer at GiG, said: “Our relationship with the team at Betsson continues to offer exciting new opportunities as we expand further into new and emerging markets together. Serbia and the wider CEE region is an important focus of growth for us, having built a full suite of tailorable platform and sportsbook solutions well-suited to meet and exceed the expectations that leading operators have from their platform partners.”

Andrew Valenzia at Betsson added; I am optimistic that Rizk will be successful in Serbia, an exciting market for us at Betsson Group. I would like to express my gratitude to all the teams involved for their dedication and hard work in making this market entry possible.