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Greentube boosts Swiss presence following Casino Barrière Montreux partnership deal

| By Laura Gumbrell
Greentube, the Novomatic Interactive division, has further bolstered its position as a leading supplier in Switzerland after taking its content live with Casino Barrière Montreux’s online brand Gamrfirst.

The operator’s online customers now have access to a selection of classic Greentube titles including Book of Ra deluxe, Lucky Lady’s Charm deluxe and Super Cherry 5000, a favourite with Swiss players.

This partnership sees Greentube continue to lead the way in the Swiss online sector, having signed partnership deals with multiple operators since making its market debut in 2019.

The Swiss online market has shown strong growth over the last few years with new operators gaining licenses and has become a core territory for Greentube. 

Casino Barrière Montreux only recently launched its online brand Gamrfirst in Switzerland and offers a premium gaming experience with games from the leading suppliers in the market. 

Lisa Sandner, Greentube’s sales and key account manager for Switzerland, said: “This deal marks another important step for Greentube, strengthening our presence in what has quickly become one of our main markets. I’m absolutely delighted to see this partnership with Casino Barrière Montreux through and to be part of Gamrfirst’s journey from the very beginning. We look forward to working together to bring premium entertainment to their customers across Switzerland.”

Jérôme Colin, general manager of Casino Barrière Montreux, said: “The launch of our online casino site Gamrfirst is the culmination of a committed collaboration between the teams at Casino Barrière Montreux and the Barrière headquarters. With Gamrfirst, our strong ambition is to offer our clients a unique gaming experience based on the high standards of the Barrière Group, thus positioning the brand as one of the main references in the Swiss market.” Patrick Ballestraz, head of online of Gamrfirst.ch, said.

“As we launch our online brand, we want to ensure we provide our customers the same experience they are accustomed to from our casino floor and by featuring Greentube’s content we will hit the ground running by offering some of the most iconic and popular titles on the market. Greentube is amongst the premier online slot providers in the igaming sector today, so it makes total sense for us to attempt to replicate the success of their land-based games on our online platform.”

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