Greentube, the Novomatic Interactive division, has made its market entry into Poland after taking its content live with Totalizator Sportowy’s brand, Total Casino.
The deal means the supplier’s online and mobile versions of iconic titles such as Sizzling Hot, Book of Ra and Lucky Lady’s Charm are now available for the first time to Polish online players through the monopoly casino operator’s Total Casino site. Also set to be integrated with Total Casino are top-performing titles from Greentube Collections, an exclusive portfolio encompassing all the supplier’s most popular games series. This new digital distribution channel perfectly complements Novomatic’s omnichannel strategy with the rollout of its top-performing VLTs with Totalizator Sportowy’s retail network. Players will now be able to play their favourite Novomatic titles in retail outlets as well as online.
State-owned Totalizator Sportowy is the only operator legally entitled to offer online casino games in Poland and the Total Casino brand has experienced impressive growth since it launched in 2018.
The entrance into the online market in Poland represents the latest step for Greentube. It follows on from new entries into Denmark and Mexico last year and the supplier’s continued expansion in Europe and Latin America, with Germany and the Netherlands on the horizon in addition to the launch of its new RGS platform later this year.
Michael Bauer, CFO/CGO at Greentube, said: “Totalizator Sportowy’s casino brand is very well respected by players in Poland, and to be selected as an online partner is further evidence that we are a market-leading force when it comes to igaming content across a wide range of regulated markets. Greentube has already enjoyed a fruitful start to 2021 and this new market entry and partnership shows our commitment to expanding our reach.”
Maciej Kasprzak, online gaming director at Totalizator Sportowy, added: “We are constantly developing our offer and we want our clients to experience the best entertainment from the best developers. The arrival of Greentube’s content has been greeted by the players with much excitement. We look forward to continuing a successful partnership.”