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Greentube expands presence in Germany with Novoline partnership

| By Guy Parsons
Deal gives Novoline’s customers access to range of market-leading slots and titles from Diamond Link and Cash Connection series.

Greentube, the Novomatic Interactive division, has boosted its presence in the German market after taking its content live with local operator Novoline, the online brand of Löwen Entertainment which is part of the Novomatic Group.

The operator is Greentube’s first German B2B partner to take Novomatic’s blue-chip titles live in the country and the portfolio includes an impressive 165+ games, with many of the top performers currently only available in the country on a select few websites.

Novoline’s customers now have access to classics Book of Ra deluxe, Lucky Lady’s Charm deluxe and Sizzling Hot deluxe, as well as more recent gaming content including titles from the Diamond Link and Cash Connection series.

The partnership is the latest in a string of deals that have seen Greentube introduce its content to licensed operators in Germany since new legislation permitting nationwide online gaming came into force on 1 July. 

Novoline is the online brand of Löwen Entertainment, one of the leading manufacturers of gaming machines and operator of more than 520 arcades in Germany. Its customers are familiar with Novomatic’s content which it can now offer online for the first time. Players can register for the online offer directly via novoline.de or in one of more than 1,500 partner gaming arcades situated all over Germany.

Commenting on the news, Michael Bauer, CFO/CGO at Greentube, said: “Germany is a key market for us going forward and with our content already popular among local brick-and-mortar players we are excited to expand our presence online through this deal with Novoline. As the first Greentube partner to offer Novomatic’s blue-chip titles in Germany, apart from our own brand StarGames, this partnership is an important step for us as we gain a foothold in this newly-regulated and exciting market.”     

Oliver Bagus, director of Löwen Entertainment, said: “In 2006, we revolutionised the arcade market with new multigamers and Novomatic’s games content. We now want to repeat this technological revolution online. We are thrilled to be one of the first operators to offer players classic titles such as Book of Ra and Sizzling Hot, as well as having the biggest selection of Greentube games on the market with more than 165 titles available.”