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Greentube gains traction with market entry in Belarus

| By Guy Parsons
Portfolio of content now live in region after deal struck with online operator GrandCasino

Greentube, the Novomatic Interactive division, has made its market entry into Belarus after taking its popular content live with leading online casino operator GrandCasino. 

The supplier’s online adaptions of iconic Multi-Gaminator titles such as Book of Ra, Lucky Lady´s Charm, Sizzling Hot and Dolphin’s Pearl are now available to Belarusian players. More top-performing content from Greentube Collections, an exclusive portfolio which encompasses all the supplier’s games series, is set to be integrated soon. 

Many of the titles will already be known to GrandCasino’s players through the operator’s well-established and popular land-based casino. The operator’s online brand has quickly flourished after being one of the first to be granted a licence to offer online games when the market opened in 2019. 

Entering the Belarusian online market is another important step for Greentube as it continues to implement its growth strategy into regulated jurisdictions. In 2020, Greentube has taken its content live in new markets, with Denmark and Paraguay being the most recent ones, and has consistently expanded its presence in several other countries both in Europe and in Latin America.  

Michael Bauer, CFO/CGO at Greentube, said: “Novomatic games are market-leading in the land-based sector in Belarus, driving domestic as well as neighbouring tourist gamblers to our Gaminator slots, and we are now pleased that we can also offer them online with such a renowned operator as GrandCasino. It has been a successful year for Greentube so far, and this partnership and market entry is another jewel in our crown as we continue to expand and grow in regulated markets.”  

Andrey Dvoretskov, director of GrandCasino, said: “GrandCasino aims to create an innovative and secure gaming platform for our customers where they can enjoy a high-quality range of games. Our offering has been significantly strengthened by adding content from Greentube, a leading provider of slot games. We are thrilled to be the first operator in the country to provide their premium titles and look forward to a fruitful partnership.”