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Greentube launches enhanced B2B social casino solution

| By Guy Parsons
Greentube Pro 2.0 product will allow partners to offer highly engaging monetisation features

Greentube, the Novomatic Interactive division, has launched Greentube Pro 2.0, a boosted version of its B2B social casino solution.

Greentube Pro 2.0, developed by the supplier’s subsidiary Bluebat Games, is a marketing solution that enables global land-based casinos to stay connected with their players by engaging them with the casino brand through online social casino gaming.

The enhanced product will allow partners to offer highly engaging monetisation features with the purpose of maximising revenue and amplifying the casino experience for players for better retention levels. 

The games and features offered via Greentube Pro 2.0 have been proven successful in the social casino segment and have been adapted to better appeal to the real-money players of land-based casinos. The game library encompasses over 183 titles from five different industry suppliers. New content and features will be added gradually.

The Star Entertainment Group is the first client to go live with Greentube Pro 2.0 after rolling out the solution in Australia. All existing clients are expected to have migrated to the new solution by the end of Q3 2021. 

Georg Gubo, COO at Greentube, said: “With Greentube Pro 2.0 we want to provide land-based casinos with a social casino product that allows them to engage their players outside the brick-and-mortar properties with content that they wouldn’t be able to play unless they were on the casino floor. Our offering has never been more relevant with retail venues being forced to stay closed, but with Greentube Pro 2.0 and its features and tools aimed at increasing loyalty, operators can engage and retain players until they can return to the land-based properties.”

Miruna Bicoli, VP of product and managed services at Bluebat Games, said: “We are extremely pleased to have released the enhanced version of the Greentube Pro solution. Our focus from the beginning has been to improve the CRM and to offer our clients premium tools and features that will maximise their revenue and help boost player engagement. We are very eager to see all our clients on the new platform and we look forward to releasing additional features that will ensure they can stay highly competitive in the social casino industry.”