Greentube steps it up in Ukraine with First Casino
Partnership represents Greentube’s first integration with a local licence holder in Ukraine.
Greentube, the Novomatic Interactive division, has taken its games portfolio live in Ukraine with First Casino.
First Casino’s customers now have access to top-performing Greentube titles including Diamond Link: Mighty Elephant and Diamond Link: Mighty Sevens as well as classic content including Book of Ra, Sizzling Hot deluxe and Lucky Lady’s Charm.
The partnership represents Greentube’s first integration with a local licence holder in Ukraine, a country that is viewed as a key territory in Eastern Europe following the legalisation of its online gaming market earlier this year.
First Casino, a Nubula Games brand, has established itself a leading presence in the Ukrainian market, delivering a premium casino experience with an emphasis on responsible gambling.
Commenting on the news, Opher Ben Zvi, key account manager for Ukraine at Greentube, said: “The online gaming market in Ukraine is one rich with potential and we are delighted to have further expanded our presence into the country with this partnership. Having established itself in the newly regulated market with its strong brand and emphasis on responsible gaming, First Casino represents a perfect ally as we introduce Ukraine’s players to our portfolio of content which has proven popular with customers all over the world.”
Maistrenko Andrii, chief financial officer at First Casino, said: “Greentube’s content has a deserved reputation for providing a popular blend of land-based appeal with fresh, exciting titles developed specially for the online market. This is an exciting time both for First Casino and the burgeoning online gaming market in Ukraine as a whole and this deal will help further establish our reputation as a brand synonymous with a quality playing experience.”