Greentube strengthens in Italy through Capecod acquisition
Acquisition also allows Greentube to enhance the Novomatic Group’s omnichannel strategy.
Greentube, the Novomatic Interactive division, has significantly boosted its presence in the Italian market with the acquisition of Capecod Solutions.
The takeover of the experienced Italian developer, which has been part of Novomatic Italia since 2017, not only increases Greentube’s Italian game portfolio but also adds the first aggregator pole within its online offering.
The integration of Capecod-developed products within Greentube’s offering is designed to further the Group’s geographical expansion by widening its product portfolio, with a particular focus on Italy. With strong credentials in the Italian market, the acquisition of Capecod also allows Greentube to enhance the Novomatic Group’s omnichannel strategy. Capecod’s games development capabilities will be made available to Novomatic Italia’s land-based clients in the AWP segment, becoming part of the NovoElsy AWP games portfolio.
The deal also means that Novomatic Italia’s conversions of popular AWP titles will be supplied to Capecod. The purpose of the cross-selling strategy is to provide a continuous output of new games produced to the highest standards in terms of performance and compliance, for both online and AWP customers.
Markus Buechele, CEO of Novomatic Italia, said: “It is an honour to be able to bring all of the know-how and experience gained in recent years through working with the renowned software house Capecod to the whole Novomatic AG Group. The acquisition is proof of the good work that has been achieved and the importance of investing continuously in technology and human resources. Moreover, it also enables us to give our Group an even stronger international focus, presenting ourselves to our customers synergistically while relying on the best products available on the market.”
Michael Bauer, CFO/CGO at Greentube, said: “This acquisition ticks all the boxes, strengthening our hand in Italy across both online and land-based sectors. We have seen over the last few years how successful Capecod has been in developing games that resonate with players in Italy and in bringing the expertise of such a well-regarded company under the Greentube umbrella, we envisage all parties going from strength to strength in offering products to the widest audience. Additionally, our goal is to boost Capecod’s performance by offering their top titles in other markets as well. ”