Evolution Services South Africa, the joint project set up by Evolution Gaming and its subsidiary Ezugi, has extended its successful partnership with South Africa’s leading bookmaker Hollywoodbets to include the exclusive provision of the Ezugi Live Dealer games developed specifically for its Indian customers.
This latest deal follows the “strong revenue growth” generated by the successful launch of an already varied range of Ezugi and Evolution Gaming live dealer games for Hollywoodbets in May 2020.
The new suite of Ezugi-developed Indian live dealer games includes the popular card game Andar Bahar, the poker variants Teen Patti and Bet on Teen Patti, and Lucky 7, a brand-new card game developed for Indian players. The move is a natural extension of Hollywoodbets’ existing Ezugi and Evolution-powered live dealer offering, since Hollywoodbets proudly holds a dominant market share of the local Indian population in KwaZulu-Natal, through its extensive retail and online presence.
Commenting on the agreement, Dermot O’Connell, betting operations manager at Hollywoodbets, said: “We’ve been met with a fantastic response from our online players and the strong revenue growth generated by our launch of Ezugi and Evolution Live Dealer games at hollywoodbets.net earlier this year. The four new ‘Indian games’ are being added to meet player demand from Indian players living in South Africa, who are a very important part of our customer base. Many of those players are resident in Durban, KwaZulu-Natal, a city close to our hearts as it was where we opened our very first retail branch in 2000.”
Hollywoodbets is South Africa’s premier betting brand, leading the way with its online, cell phone and telephonic betting, enabling punters to conveniently place their bets anytime, anywhere.
Dean Finder, CEO of Evolution Services South Africa, added: “Localised and culture-specific games are very much part of the Ezugi offering, so we are delighted to be able to further extend Hollywoodbets’ live dealer offering to meet the needs of specific customer groups.”