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Light & Wonder enters Argentina through Betsson deal

| By iGB Editorial Team
Market-leading duo agree to take Light & Wonder portfolio live in the Province of Buenos Aires

Light & Wonder has successfully taken its content live in Argentina for the first time through Betsson Group, the leading global betting operator with more than 60 years of experience in the industry, as an important part of their customers’ entertainment mix.

The launch means players in the Province of Buenos Aires can now enjoy first-party games including 88 Fortunes, Light & Wonder’s top-performing land-based title in Argentina, through Betsson Group’s brand Betsson.bet.ar.

The go-live follows a recently extended agreement between the two long-established companies to bring Light & Wonder content to fresh regulated markets worldwide. A range of additional first and third-party content will also be distributed through the Light & Wonder platform to other Betsson Group brands in the coming months, handing the operator a significant increase in quality entertainment that it can bring to players in Argentina.

Betsson Group has nurtured a strong reputation as a top choice for players in Latin America, due to its unique, high-quality offering and because the company offers the best customer experience in the industry. For many years, Light & Wonder has provided its leading content to Betsson Group to spur growth in key markets globally and this launch represents the latest step in that process. 

Tatiana García Barrenechea, commercial director of LatAm, at Light & Wonder, said: “Betsson Group is a very significant partner, one that has consistently demonstrated its dedication to excellence during an alliance that has grown successfully over the long-term. 

“This debut launch in Argentina is a significant step in our expanded relationship and we are delighted to be able to grow together in this important country, serving players with relevant and highly engaging casino content.”

Laura Peretta, head of supplier relations at Betsson Group, added: “Light & Wonder has proven to be a highly reliable supplier for many years during our igaming growth journey as it’s very pleasing to be able to take its content live in Argentina.

“This partnership ensures nothing less than a superb content delivery. We look forward to seeing how our players in Argentina feel the thrill and excitement this content and added-value tools brings them because of this landmark launch.”

Light & Wonder’s ecosystem offers more than 3,500 games from a global network of in-house and third-party game studios, with unrivalled ease of integration that is robust and secure. All games available through the aggregation platform are supported with a comprehensive range of responsible gambling tools, helping to deliver a safe and enjoyable gaming experience for players.