New look, same vision: Gamingsoft celebrates 10th anniversary with logo redesign
Gamingsoft, a leading iGaming solutions provider in Asia has proudly celebrated its 10th year in the industry with a new, refreshed brand look.
This milestone marks not just a decade of innovation but the beginning of a new era driven by AI-powered technologies, seamless integration and intelligent user experiences.
At the forefront of this transformation is UNUS Chat, Gamingsoft’s newly developed live chat solution, designed to empower marketing, sales and customer support teams through real-time interaction and AI-enhanced automation. Its AI-powered support system, launched earlier this year and covered in a previous feature, further underscores Gamingsoft’s commitment to intelligence, connection and innovation.
The new logo embodies this direction. Inspired by a “code of intelligence”, it features a smart palette of hyper cobalt, electric fern and lush mint, balanced with black to evoke precision and professionalism – each colour symbolising key aspects of Gamingsoft’s identity: trust, technology, growth and creativity. The refreshed look sets the tone for the company’s next chapter: refined, intelligent and ready for global expansion.
At its core, Gamingsoft blends 70% creator and 30% magician. As a creator, the company builds seamless, scalable platforms that go beyond solving problems – it delivers meaningful, memorable experiences that raise the industry standard. As a magician, Gamingsoft connects the dots behind the scenes, using AI and data to transform friction into flow and complexity into clarity. Every interaction is crafted to unlock new possibilities and elevate the iGaming experience.
With a clear mission to bridge the gap between players, providers and operators, Gamingsoft is poised to become the go-to iGaming solutions partner on a global scale. Its expanding ecosystem features white label, API aggregator, payment systems, CRM tools and now AI chatbot and AI voice solutions – all designed to empower businesses and captivate players.
The launch of the new logo symbolises Gamingsoft’s evolution, aligning with its mission to deliver seamless, innovative and connected solutions through cutting-edge AI, intuitive UX and intelligent integrations. It’s a visual representation of how the company is bringing social to iGaming, making every connection more human, engaging and smart.
With its in-house game studio, WOW Gaming and AI Live Casino, the company is broadening its creative reach, offering localised content and dynamic gameplay designed for global appeal. These innovations reinforce Gamingsoft’s standing not only as a technology provider but as a visionary shaping the future of iGaming.
As Gamingsoft celebrates a decade of excellence, its rebrand signals the start of an exciting new era. The company invites the iGaming community – operators, providers and partners alike – to join the journey ahead. With a brand-new look, upgraded solutions and the same passion for excellence, Gamingsoft is ready to lead the next wave of iGaming transformation.
Stay tuned for upcoming 10th anniversary celebrations and global exhibitions, where Gamingsoft will officially unveil its new identity and showcase next-gen solutions to the world.