EveryMatrix’s affiliate and agent system PartnerMatrix has entered several B2B partnerships with established turnkey providers seeking to offer affiliate marketing and agent management to B2C brands running on their platforms.
2020 saw PartnerMatrix expand its business into the B2B realm. The brand is becoming the affiliate software of choice for B2B platforms through a handful of selected partnerships with providers such as Digitain, Prisma Gaming, DAOGroup, and Soft2Bet, among others. PartnerMatrix’s B2B partners leverage the technology for their own B2C clients who are looking to launch affiliate programs.
Built under the vision of one platform to reach millions of players, PartnerMatrix aims to bring casino and sports operators, affiliates and players closer. 70 new iGaming affiliate programs were successfully launched via PartnerMatrix’s solutions in less than 12 months, breaking PartnerMatrix’s own record set last year.
Levon Nikoghosyan, PartnerMatrix CEO, comments: “Although 2020 was not an easy year for our industry, PartnerMatrix is now stronger than ever. I’m happy to say that today we work with many platform providers in the iGaming space. These partnerships allow us to come and help providers complete their offering by plugging our affiliate and agent software into their PAMs in a quick and operative manner.
“We’re welcoming more B2B collaborations in the future with both established and emerging platform providers who seek to offer a comprehensive product suite to their online casino and betting operators.”
As part of EveryMatrix product suite and turnkey platform solution, PartnerMatrix provides its advanced affiliate and agent platform to over 100 international B2C brands.