Marketing & affiliates

PartnerMatrix releases Top Affiliate Networks Report 2021

Report gives casino and sportsbook operators a full view on affiliate media, allowing them to find and initiate partnerships with relevant affiliates

Affiliate software provider PartnerMatrix has published its Top Affiliates Networks Report 2021, an in-depth analysis of the most popular and trustworthy affiliate networks and media within the igaming space. The report gives casino and sportsbook operators a full view on affiliate media, allowing them to find and initiate partnerships with relevant affiliates.

The Top Affiliates Network Report helps operators answer essential questions such as:

  • Which are the most popular igaming affiliate platforms?
  • How can you find the perfect match for your brand’s needs?
  • How can operators assess the potential of affiliate networks?
  • What types of traffic and activity can you expect?

The fast development of the igaming industry has positively impacted affiliate media and networks over the years, helping both established and niche affiliates grow at a stable rate and build substantial gaming communities around their platforms.

With a high return of investment in igaming, the data gathered from PartnerMatrix’s vast network of over 60,000 gambling affiliates shows that the average CPA varies from around $50-$100 per acquisition. As a proven marketing channel in many industries, the search interest for affiliate marketing is up over 200% since 2015, which shows that the industry is expanding at a healthy pace.

Commenting on the release of the report, Levon Nikoghosyan, PartnerMatrix CEO, said: “When operators are looking for business opportunities, they have to focus on networks and media to promote their platforms. The new tech we have at our disposal allows operators to find media and affiliates based on their regions of interest, business model and expectations, and this report aims to show a glimpse of the market and help them find relevant partners who are already vetted by our team.”

Interested parties can download a free copy of the report here.

Big Time Gaming