Playtech and AMC networks announce multi-title gaming partnership
Playtech Secures Exclusive Worldwide Rights to AMC’s The Walking Dead and WE tv’s Bridezillas and Marriage Boot Camp
Playtech, the world’s leading gambling technology company, and AMC Networks today announces a new partnership that will give Playtech exclusive worldwide rights to a range of AMC and WE tv branded titles, including AMC’s The Walking Dead franchise and WE tv’s Bridezillas and the Marriage Boot Camp franchise, to develop and distribute online gambling experiences based on the hit series. These experiences are expected to release in digital casinos later this year and in 2022.
This unprecedented agreement goes a long way in supporting a key pillar of Playtech’s branded content strategy; to deliver the highest quality, entertainment-led content to online gambling operators in regulated markets.
The Walking Dead television franchise, produced by AMC Studios, is a global phenomenon that has enjoyed over a decade of unparalleled viewership, boasting millions of fans worldwide, and is the most-watched TV show in US cable history. The series’ final season of 24 episodes begins Sunday Aug 22.
Shimon Akad, chief operating officer at Playtech, said: “We are honoured to have been chosen as AMC Networks’ exclusive partner to bring their flagship brands to the online gaming market. Playtech has a long and proud history of combining the very best brands with our industry leading products; this new partnership demonstrates our continued commitment to delivering an entertainment-led experience to key strategic audiences across regulated markets.”
Aaron Berndtson, head of strategic partnership & entertainment at Playtech, adds: “The Walking Dead is a once-in-a-generation franchise, and we look forward to delivering best-in-class games true to the loyal and passionate audience.
“Additionally, to partner on the iconic Bridezillas and Marriage Boot Camp brands, which have been part of the lexicon for years, complements our branded content strategy to deliver the most engaging entertainment experience in the market. We cannot wait to start working together with AMC Networks to bring these products to life.”
Clayton Neuman, VP of games at AMC Networks, comments: “From undead hordes of flesh-eating walkers to an army of enraged brides, AMC Networks is home to some of the most explosive dramas on television. We are delighted to partner with Playtech to deliver that same action and excitement from our iconic brands for the first time in a world-class online gaming experience.”