The agreement, which has been extended until 2031, solidifies the strong partnership between the two industry leaders.
Playtech, the leading technology provider in the gambling industry, and Buzz Bingo, one of UK’s marketing-leading bingo operators, are excited to announce a significant extension to their existing software licence and services agreement.
At the core of this collaboration is the integration of Playtech’s cutting-edge seamless wallet technology. The seamless wallet delivers an omnichannel customer experience, supported by an integrated omnichannel customer wallet and a streamlined customer registration process. With the information management system (IMS) serving as the central player wallet for all channels, including bingo, casino, live dealer and Playtech Open Platform (POP), cashier and native apps, players can enjoy a unified and cohesive gaming journey across various touchpoints.
Since the launch of Buzzbingo.com in September 2018, the platform has experienced rapid growth and has quickly established itself as one of the leading online bingo brands in the UK. With a commitment to offering players a true omnichannel experience, Buzz Bingo has successfully bridged the gap between retail and online gaming.
This long-term extension cements Buzz Bingo’s position as a key strategic partner for Playtech in the UK market. The integration of these diverse products positions Buzz Bingo to offer a comprehensive and immersive gaming experience to its ever-growing community of online players with the two industry giants highlighting their shared vision of delivering innovative and engaging gaming experiences to players across multiple channels.
Shimon Akad, COO at Playtech said: “We are thrilled to extend our partnership with Buzz Bingo, a UK retail bingo sector leader. This agreement further strengthens our commitment to delivering cutting-edge technology and best-in-class products to our valued partners. We are proud to support Buzz Bingo’s rapid growth in the online space and look forward to continuing our successful collaboration for many years to come.”
Dominic Mansour, CEO at Buzz Bingo, commented: “Playtech has been an invaluable partner to Buzz Bingo as we create seamless customer experiences across our digital platforms and retail venues. Playtech’s extensive suite of products are helping cement our position as the leading omnichannel bingo brand in the UK. We’re delighted to extend our agreement and continue working closely to deliver exceptional gaming experiences to our players wherever they choose to play.”
With their collective focus on innovation, player-centric offerings and responsible operations, Playtech and Buzz Bingo are poised to shape a bright and prosperous future for the omnichannel within the gaming industry in the UK, providing players with unparalleled entertainment and gaming experiences.