Playtech launches partnership with Parx Interactive in Michigan
First launch of Playtech’s industry-leading IMS platform in the US
Playtech, the world’s leading gambling technology company, has launched its partnership with Parx Interactive and Gun Lake Casino with a new igaming app in Michigan, Play Gun Lake.
The igaming app will be powered by Playtech’s IMS platform and Player Account Management (PAM) and will feature Playtech proprietary igaming content.
The announcement signals the launch of Playtech’s strategic agreement with Parx Interactive, which was announced in February this year. Additional products will soon be rolled out in Michigan, New Jersey, Pennsylvania, and Indiana as well as other jurisdictions in the US.
Parx Casino, the largest casino in Pennsylvania, will be the first to launch Playtech’s IMS platform in the US market, joining dozens of tier-one operators worldwide. The launch is testament to the power and capabilities of Playtech’s IMS platform which delivers the industry’s most complete online backend solution for all igaming and sports betting – delivering an industry leading offering across multiple products and multiple states for the largest operators in the world.
Commenting on the news, Shimon Akad, chief operating officer at Playtech, said: “The launch of Playtech’s igaming partnership with Parx Casino is another key milestone in the development and delivery of our US strategy. The US is a highly sophisticated market and therefore demands a technology solution that provides a high-quality customer experience. We look forward to continuing our work with Parx Casino to deliver industry-leading gambling entertainment across multiple states and products.”
Matthew Cullen, SVP igaming and sports at Parx Casino, added: “We are delighted to launch playgunlake.com, our new igaming app in Michigan with Playtech and to bring the success of Parx into the Michigan igaming market. Parx is constantly expanding its offerings to take user experience to another level, and to do so with Playtech’s industry-leading content is particularly exciting.”