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Playtech Live launches in the US with landmark multistate rollout

| By Guy Parsons
Company launches new state-of-the-art Live Casino facilities in both Michigan and New Jersey.

Playtech, the world’s leading gambling technology company, has announced the launch of two state-of-the-art Live Casino facilities, one in Michigan and one in New Jersey. 

The simultaneous launch of the two Playtech Live Casino facilities has been done in collaboration with newly established partner, Parx Interactive under the Play Gun Lake brand in Michigan and long-standing partner Bet365 in New Jersey, and after receiving the relevant approvals from MGCB and NJ DGE accordingly. Both facilities represent the initial launch of Playtech’s entertainment-led Live Casino offering in the US and the next step in Playtech’s strategic expansion in the US.

The cutting-edge studio in Southfield, Michigan, has been developed to deliver a new standard in Live Casino experience. The initial launch comprises of classic roulette, blackjack and baccarat live dealer tables as well as all-bets blackjack, which is based on Playtech’s leading scalable variant allowing an unlimited number of players to participate in a game. This initial offering will be followed by further launches including a sport led environment, a new arcade experience which offers a new way to engage on Live Casino, and the introduction of some of our leading Live Game shows. 

Both the Michigan and the New Jersey studio also feature quantum roulette arcade. A key game in our multiplier roulette portfolio, quantum roulette has been tailored for the US market to create a new arcade gaming experience. It is a double zero auto roulette table with a new 1000x multiplier, which is the first live multiplier roulette variant to be launched in both states. It is certain to deliver a truly entertainment-led experience. 

Commenting on the news, Edo Haitin, CEO at Playtech Live Casino, said: “This is a landmark moment for Playtech and our development in the US and it is something we are all very excited about. We are humbly grateful for the warm welcome and support our teams have received from the Atlantic City and Southfield communities, and we are looking forward to becoming an integral part of these communities and contribute our part. The launch of the two facilities represents our core strategy of bringing our industry-leading studio standards to the US while ensuring that Playtech Live’s most engaging and innovative products and technology are available to new markets and audiences. By partnering with Parx Interactive in Michigan and Bet365 in New Jersey, we have been able to enter some of the fastest growing states in the U.S. and Playtech’s vision and drive for growth in these states has been well received by the local communities. 

Launching two state-of-the-art studios across two regulated states in one day is not something I have seen done before, but I am incredibly proud of the entire Playtech Live team for stepping up to the challenge and producing not one, but two best-in-class Live Casino studios. By developing specially customised gameplay experiences for the US audience, we are confident we will deliver an exceptional online experience to players in Michigan and New Jersey, and we are excited to continue our journey with further strengthening our Playtech Live offering with more leading titles and content in the coming months.”