Announcement indicative of Playtech’s continued expansion in the fast-growing Swiss market
Playtech, the world’s leading gambling technology company, has partnered with leading Swiss operator Casinò Lugano SA to launch its industry-leading products and software.
The new multi-year partnership with Casinò Lugano’s Swiss4Win.ch brand sees it become the first platform in the combined Italian-Swiss region to go online with Playtech’s industry-leading information management solution (IMS), Casino and Live Casino content.
Casinò Lugano SA, the most popular and oldest casino in the Italian-Swiss region, becomes the most recent long-term partner for Playtech as it continues to expand its presence in the fast-growing and highly regulated Swiss market.
Commenting on the announcement, Shimon Akad, chief operating officer at Playtech, said: “The continued growth and development of Switzerland’s online casino market in the last few years makes it an exciting growth area for our Casino and Live Casino offering. Live Casino is a key product vertical for Playtech, and we look forward to working with Casinò Lugano to deliver our data-driven, omnichannel IMS platform which can help drive the growth of the country’s emerging online market.”
Gianmaria Frapolli, CEO and board member at Casinò Lugano SA, added: “We are excited to partner with Playtech and bring the success of Casinò Lugano into the online market. Playtech’s industry-leading software and expertise will help deliver a sustainable and innovative online Casino experience to our customers as we enter the online market for the first time.”