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Playtech signs multi-state agreement in US with Unibet Interactive

| By Guy Parsons

New partnership marks Playtech’s first launch with Unibet Interactive in the US. 

Playtech, the world’s leading gambling technology company, has announced the signing of a multi-state agreement with Unibet Interactive, part of Kindred Group. Under the agreement, Playtech will provide its award-winning RNG casino software to Unibet in New Jersey, with further states to follow in the coming months. 

The partnership with Unibet Interactive is the next step in Playtech’s strategic expansion in the US market. Unibet has established a market-leading product offering to its customers in New Jersey, which will be further bolstered by a range of Playtech’s best-performing RNG casino software. 

Commenting on the news, Shimon Akad, Playtech chief operating officer, said: “We are delighted to announce this exciting step in Playtech’s US growth. Unibet deliver a fantastic entertainment experience to their US customers, and we are proud to partner with them to deliver Playtech’s casino software as part of their market leading offering – starting in New Jersey. Playtech continues to partner with the leading operators in New Jersey to bring its industry-leading casino software to the US market and we look forward to continuing to expand into new states.”

Manuel Stan, SVP Kindred Group US, commented: “To add Playtech casino software to our portfolio in New Jersey is very exciting. Partnering with Playtech enables us to offer our online casino customers a selection of some of the best quality content, and we look forward to further collaboration with Playtech across more U.S. states in the future.”