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Playtech signs new long-term agreement with Betsson Group

| By Guy Parsons
New partnership sees Playtech Live Casino rolled out across multiple Betsson Group brands

Playtech, the world’s leading gambling technology company, has signed a new agreement with Betsson Group. Under the agreement, Playtech will provide its industry-leading Live Casino across well-established international Betsson Group brands including Betsson, Betsafe, NordicBet and EuropeBet. 

Players will enjoy Playtech’s premium Live Casino and table games portfolio, including Live Quantum Blackjack, Live Slots and the newly launched Adventures Beyond Wonderland. 

This new four-year partnership follows last year’s successful launch of Playtech’s ipoker network across several of Betsson Group’s brands. The ipoker network offers an excellent liquidity pool, backed by premium software and services developed to comply with regulatory requirements in multiple jurisdictions. 

Commenting on the agreement, Ciara Nic Liam, commercial director of gaming at Betsson Group, said: “The continued popularity of live casino shows no signs of slowing down, which is why giving our players access to Playtech’s wide breadth of live casino games is a really exciting proposition.”

Shimon Akad, chief operating officer at Playtech, added: “Betsson Group is a highly respected operator within the online gambling industry, and we are very proud to be working with them. Betsson Group already offers an excellent player experience to its significant international audiences and we are confident that Playtech products and innovations will only serve to enhance this experience further. With a continued focus on safer gambling, Playtech’s core strategy is to offer long-term sustainability and innovation for operators and a safe, enjoyable environment for players.”