Sports betting

Playtech signs strategic partnership with Novomatic Americas

| By Playtech

Agreement will see Playtech and Novomatic jointly market, sell and distribute sports wagering products in the US

Playtech, the world’s leading gambling technology company, has announced a non-exclusive sports wagering alliance with Novomatic Americas, a wholly-owned subsidiary of Europe’s largest VLT supplier Novomatic AG. The agreement builds on the long-term partnership between Playtech and Novomatic, which jointly operates more than 10,000 kiosks worldwide. 

The strategic partnership will see Playtech’s sports wagering kiosk (SSBT) systems delivered through Novomatic ActionBook, the US market’s most popular sports wagering kiosk. Novomatic ActionBook, which already supplies DraftKings and Penn National among others, is active in 11 states and 49 different locations across the US. The partnership also sees the parties jointly market Playtech’s Mobile Sportsbook and Player Account Management (PAM) software to prospective customers.

The agreement represents the latest deal since Playtech entered the US market last year, with the company already supplying its services to Bet365 and Entain in New Jersey. Earlier this month, Playtech also signed an agreement with Parx Casino in Michigan, Indiana, New Jersey and Pennsylvania.

Commenting on the agreement, Jonathan Doubilet, US managing director at Playtech said: “We’re delighted to expand our partnership with Novomatic and provide a complete sports wagering solution across multiple US states. This combined service will deliver a best-in-class experience and is a further example of Playtech’s ability to partner with leading companies and leverage its scale in the rapidly growing US market.”

Rick Meitzler, president and CEO at Novomatic Americas, added: “We are pleased to grow our relationship with Playtech, and look forward to introducing their sports wagering solutions to the Novomatic ActionBook. We are confident that Playtech’s proven sports betting expertise in a wide range of regulated markets will further cement the Novomatic ActionBook’s status as the US market’s most popular sports wagering kiosk.”

BTG