Facility to be run in partnership with Swiss Casinos.
Playtech, the world’s leading gambling technology company, has announced the launch of a new, dedicated Live Casino studio in Zürich, Switzerland.
The new Live Casino studio has been built on the existing Swiss Casinos site in Zürich and is the first of its kind in Switzerland and the second of its kind in Europe. Swiss Casinos, which operates four of Switzerland’s largest land-based casinos, first partnered with Playtech in 2019 to launch Playtech’s Casino and Live Casino offering in the Swiss market, followed by the launch of the Playtech Ipoker network in 2020. This next step in the partnership builds upon Playtech’s superior B2B strategy of growth in newly regulated markets.
The Live Casino studio has been built in close collaboration with multiple teams and strengthens the close partnership between the two companies. As a result, the state-of-the-art studio offers Swiss players direct access to the Playtech Live tables via the casino website and includes live roulette, as well as the classic 7-seat blackjack and the scalable blackjack version of All Bets. All tables are hosted by professionally trained, native-speaking dealers, ensuring Swiss Casinos’ players get to receive the best possible experience.
Commenting on the news, Patrick Mastai, online director at Swiss Casinos, said: “We are thrilled to unveil our new Live Casino studio built in close cooperation with the Playtech Live team. The Live Dealer offering that we can deliver to our customers is unrivaled and the new, first of its kind studio in Switzerland has been built to an incredibly high standard. Working so closely with the dedicated and skilled Playtech Live team has also been a great experience. We look forward to developing this partnership further as we continue to grow our product and content offering in Switzerland.”
Margarita Terlanova, senior customer relations manager at Playtech Live, added: “The new Playtech Live studio in Zürich is a real testament to the close partnership that Playtech has established with Swiss Casinos. By both teams working closely together, we have been able to deliver an industry-leading online experience that mirrors the feeling of playing inside one of Swiss Casinos’ leading land-based casinos. From training the team of dedicated croupiers to work as live hosts, to the bespoke design of the studio itself, this live experience is like no other we have delivered before. Playtech Live is leading the way on creating an entertainment-led experience that delivers on both a gameplay and presentation perspective. We have every confidence that the customers of Swiss Casinos will have an exceptional gaming experience.”