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SB Software and Bayes Esports engage in distribution partnership

| By Guy Parsons
Bayes Esports and SB Software are working together to create the highest-quality tech solutions in esports betting.

Bayes Esports, the leading provider of official esports live data and services, and SB Betting, provider of a best-in-class complete betting services platform, have agreed on a distribution partnership. Going forward, the betting software solutions offered by SB Software will be powered by Bodex, Bayes Esports’ betting odds marketplace.

Bodex is a first-of-its-kind platform that integrates odds from both general and specialised traders on a single platform. Odds offered on Bodex are standardised regarding their data format, market definitions and API, making them significantly easier to integrate for betting operators. Additionally, Bodex allows operators to subscribe to very specific odds packages that differentiate between the included sports or games, organisers, tournaments, leagues and markets.

As a result, operators using Bodex can save on preventive overhead costs that would otherwise be the result of multiple integrations, thus enabling them to offer more game titles and tournaments.

At the same time, Bodex allows odds providers to offer their services to a wide range of betting operators. In particular, providers that have specialised on a specific game title, tournament or region have an easier time finding customers for their services on Bodex.

SB Software offers their clients innovative betting software solutions. From data management to apps and user interfaces, clients can use the services offered by SB Software to support every part of their own sports betting product.

SB Software has established themselves as a reputable player in the sports betting industry, providing their betting services platform to a variety of betting operators in Europe and Africa.

“We are thrilled to announce our partnership with Bayes Esports,” said Michal Glowacki, COO of SB Software. “Bayes Esports’ expertise and industry reputation makes it an ideal collaborator for us. By integrating our software solutions with Bayes Esports’ odds feed, we aim to drive innovation and enhance the overall esports betting experience. With our comprehensive platform, which includes cutting-edge software and user-friendly interfaces, we provide sportsbooks with the necessary tools to elevate their esports coverage and expand their offerings in the market.”

As a result of the partnership, SB Software will integrate the Bodex odds feed into its betting services platform. This will enable all current and future sportsbooks using the SB Software platform to benefit from the full range of odds offered on Bodex. By combining its best-in-class software solutions with the highest quality odds feed in esports, SB Software can offer one of the most advanced betting services platforms on the market.

Martin Dachselt, CEO and MD of Bayes Esports, commented: “We are excited to welcome SB Software on board. Their software solutions provide operators a great opportunity to venture further into sports and esports betting. With us supporting those solutions with our one-of-a-kind odds feed, we can work together to drive innovation in the esports betting industry. From software and interfaces to the highest-quality odds available on the market, the SB Software platform offers sportsbooks everything they need to level up their esports coverage.”