Soft2Bet hires Hamza Afifi as PR director

Casino and sportsbook platform provider Soft2Bet has appointed Hamza Afifi as its PR director.

As former head of sales for the SiGMA Group, Afifi brings a wealth of impressive experience to the position, including a series of successful spells as a communications and sales manager in a range of different sectors.

Soft2Bet’s new PR director will play a key role in the promotion of the company’s 30+ portfolio of popular operator brands, including recent launches such as the gamified sportsbook Betinia and the cabaret-inspired casino Winota.

The platform provider’s ongoing international expansion is facilitated by the prestigious SGA and MGA licences it currently holds, with further certification from within the EU expected to follow in the near future.

Commenting on the appointment, Soft2Bet CEO Boris Chaikin said: “A warm welcome to Hamza Afifi, who we are thrilled to name as our new PR director.

“Having enjoyed tremendous success at a range of highly regarded companies in our industry and beyond, Hamza will apply his impressive skills and experience to the promotion of our award-winning offering, and we are delighted to have him on board.”

Hamza Afifi, PR director at Soft2Bet, added: “From both a professional and personal perspective, joining such a widely respected company as Soft2Bet is a fantastic step for me.

“Our agenda for the year ahead is jam-packed with exciting brand launches and high-profile commercial partnerships, and I look forward to helping the team maintain the strong momentum we have generated so far.”