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SoftSwiss Sportsbook launches in-play bets for American leagues

| By Guy Parsons
Platform will allow players to place live bets on the NBA, NHL, NFL and MLB

SoftSwiss has upgraded the functionality on its recently launched Sportsbook solution. The platform will now allow players to place live bets on the most popular American leagues such as NBA, NHL, NFL and MLB.

The National Basketball Association (NBA), National Hockey League (NHL), National Football League (NFL) and Major League Baseball (MLB) attract audiences from all over the world. Previously, American league odds were available only as a pre-match bet option but are now provided as a live betting option (in-play betting) too, thus diversifying player engagement. As odds fluctuate a lot more frequently with in-play, it brings more variables to the game, while also increasing the value delivered when odds drift. The newly extended Sportsbook functionality will be of particular interest to both SoftSwiss B2B clients and their players. The main odds feeds provider behind the platform is the industry leader Betradar.

Commenting on the news, Alexander Kamenetskyi, product owner of SoftSwiss Sportsbook, said: “We are continuously expanding the functionality and enhancing the interface of our product, making SoftSwiss Sportsbook even more versatile, reliable and secure for our clients. With this new in-play bets option SoftSwiss Sportsbook will be able to maximise player engagement, as well as increase interest in the product from the side of operators. Our platform is actively expanding geographically and we would like to thank our partners for their trust.” 

SoftSwiss Sportsbook continues to expand its horizons; since its official launch in December 2020, the solution has already signed five clients and is currently in the process of launching several more in April, including third-party clients.

The SoftSwiss Sportsbook platform is an all-in-one solution for managing sports betting operations. The solution comes with full risk management, fraud prevention and high-quality customer support. Sportsbook inherits the company’s extensive experience in the igaming market and all crucial functionality from the SoftSwiss Online Casino platform: security, stability, advanced player segmentation and adaptability to operators’ marketing needs.