Betjungle becomes the first SoftSwiss client to launch into the Indian market
SoftSwiss has announced the start of its new betting project with Betjungle Sportsbook from Betjungle Casino. By introducing a specialised premium cricket package to its audience, Betjungle becomes the first SoftSwiss client to launch into the Indian market. The project went live on 24 March and is now ready to provide its players access to more than 10,000 live events.
By launching just ahead of the Indian Premier League, which started on 9 April, the brand-new Betjungle Sportsbook solution is already offering its players an immersive betting experience by giving them an opportunity to place bets on 30 various events with 100 diverse outcomes.
Running on another SoftSwiss solution, the online casino platform, Betjungle Casino will allow its users to benefit from a seamless and non-disruptive experience with both casino and sports betting. An extremely smooth switch between Betjungle Sportsbook and Casino websites guarantees its players a high-end, user-friendly and secure experience.
Commenting on the news, Alexander Kamenetskyi, product owner of SoftSwiss Sportsbook, said: “We’re thrilled to be launching our services for the new Indian market and doing it together with such an innovative casino brand like Betjungle! By broadening our geographical presence we’re also extending our offering – enabling a premium cricket option for some of the most engaged cricket fans in the world. The Indian market has proven itself to be highly committed to sports as a whole and sports betting is an integral part of the overall experience. We’re excited to be opening this new chapter for Sportsbook with our partners Betjungle and are hoping for a very fruitful collaboration!”
The Betjungle team said: “Our team would like to thank SoftSwiss for allowing us to be the first sports betting website to provide its service to the Indian region. We are full of joy to be working with a team that is so innovative, attentive to detail and caring about its clients. We are 100% sure that SoftSwiss Sportsbook will be able to provide even more opportunities for growth for current and future SoftSwiss clients and will drive the company forward”.
SoftSwiss Sportsbook was launched in December 2020 and has been gaining momentum ever since by signing five new clients in Q1 of 2021. The solution provides an easily customised mobile-first user experience, which in its turn will increase platform usability.