STS adds horse racing to its UK offering

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STS, one of the largest bookmakers in Central Europe and the market leader in Poland, has now added horse racing to its product offering in the UK. A partnership has been signed with ATR Markets, who along with pricing partner Pythia Sports will provide risk managed odds, data and live streamed video to STS for this vertical. By adding horse racing, STS confirms its serious intent in the UK market.

STS, one of the largest bookmakers in Central Europe and the market leader in Poland, has now added horse racing to its product offering in the UK. A partnership has been signed with ATR Markets, who along with pricing partner Pythia Sports will provide risk managed odds, data and live streamed video to STS for this vertical. By adding horse racing, STS confirms its serious intent in the UK market.

STS will be offering betting across a range of horse and greyhound racing content, providing live streaming to their customers from leading domestic and international racecourses throughout the year. Customers will also be able to watch the races unfold and follow their bets all on the STS site from their devices.

“We are going to work with ATR Markets over the coming months to enhance the product further by adding additional features plus adding to the available content, including international racing from other territories” – said STSBet managing director Filip Sosnowski. “We will offer regular horse racing promotions, special bets and different offers for our customers.”

Commenting on the partnership, At The Races head of commercial operations Chris Dillley said: “We are delighted to begin this partnership with STSBet and look forward to driving their growth with a top class racing product which will help establish them in the UK market.”

STS Group is the largest licensed bookmaker in Poland based on turnover, and also operates on an international scale through licenses in the United Kingdom and Estonia, from where it offers its services in several additional markets. The group’s portfolio of services includes sports betting, virtual sports, an online casino (outside of Poland), BetGames and a wide range of betting services relating to esports.