Yggdrasil grows European presence with 711 deal

Leading igaming publisher Yggdrasil has boosted its footprint in prominent regulated European markets after partnering with prominent casino operator 711. 

Yggdrasil’s full portfolio of YGG Masters content, including recent titles such as Valley of the Gods, Vikings go Berzerk, new release Rainbow Ryan 2 and an array of titles from leading boutique studios, will also be available to players.

The integration was completed via Bragg Gaming’s aggregation platform, as Yggdrasil continues to broaden its distribution channels.  

Jose Simon, commercial director at Yggdrasil, said: “711 is a brand that has a huge prominence in the Netherlands and we are delighted to bolster our presence in these important markets, showing Yggdrasil’s focus to expand into regulated markets.

“Our games have already proven popular with players in these countries and we believe this will be an important partnership for us in Western Europe.”

Gilles de Backer, chief operating officer at 711, said: “Yggdrasil has a well deserved reputation as an innovative, forward-thinking provider and we’re thrilled to be partnering with them as we look to take the next step as a business. 

“With a broad portfolio of content that consistently resonates with players, we are certain this will be a positive deal for both sides.”