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Yggdrasil signs content distribution agreement with IGT to enter North America

| By Guy Parsons

Gaming supplier strengthens PlayCasino game library for US and Canada with Yggdrasil’s high-performing content.

Yggdrasil, the leading worldwide publisher of online gambling content, has signed a multiyear igaming content distribution agreement with IGT. 

The agreement grants IGT exclusive access to a selected number of Yggdrasil’s online slots for distribution to operator partners in the US and Canada where igaming is permitted.

Titles include fan-favourites from Yggdrasil’s wide and diverse portfolio such as Vikings Go Wild, Valley of the Gods and Cazino Zeppelin.

IGT expects to feature the first Yggdrasil game on its platform in December 2021.

The landmark deal marks Yggdrasil’s entry into the exciting North American market as more and more states regulate online gaming. 

Commenting on the news, Fredrik Elmqvist, CEO of Yggdrasil, said: “Yggdrasil continues to deliver on its growth strategy, and US and Canada are key territories for driving continued sustainable long-term growth and shareholder value. We are delighted to partner up with IGT, the world’s leading gaming supplier, who will have exclusive territorial distribution rights for a selected number of our best-in-class Yggdrasil game titles. 

“As the online gaming market continues to expand in North America, we look forward to supporting IGT’s PlayCasino customers to realise their goals through our player-centric, highly entertaining and iconic games.”

Enrico Drago, IGT CEO digital & betting, said: “Partnering with high-performing game developers such as Yggdrasil Gaming is a pillar of IGT PlayDigital’s growth strategy and an additional differentiator of the IGT PlayCasino value proposition. Yggdrasil Gaming’s artistic talents, passion for innovation and commitment to quality and performance shine through in all their games and we believe Yggdrasil games will complement our player-favourite IGT PlayCasino games.”