AI market intelligence report: Usage and governance in gaming
If you’re not using AI, you’re already falling behind. No longer just a buzzword, AI is now embedded across the industry, from personalisation and fraud detection to accelerating product launches, and has the potential to fundamentally reshape how online gaming operators compete.
The shift is also evolving: generative AI can respond, but agentic AI can actually plan, act, and execute real workflows, moving operators beyond simple content creation into true automation. However, AI is only as powerful as the systems it connects to, with the real value emerging when it operates in real time across platforms, data and infrastructure.
In gaming, that innovation is inseparable from compliance. Every use case must meet strict standards around data privacy and player protection. Without trust, no AI strategy will scale, which is why strong governance, built on transparency, fairness and accountability, is essential to deriving value from AI and avoiding risks.
Curious about how your company’s AI use compares to others? Read more about these points and see real world applications in iGB’s AI Evolution in Gaming report for free by completing the form below to keep abreast of how AI is transforming the way online gaming operators compete.
