Meanwhile, the brand has launched new US-focused programmes aimed at promoting safer gambling for Problem Gambling Awareness Month.
As part of the Pitching In campaign, the grants will give football teams across England and Wales within the Trident Leagues (The Isthmian, Northern Premier and Southern Leagues) up to £4000 to help offset the financial difficulties caused by the pandemic.
This will be the first wave of grants, with a total of £150,000 earmarked for the foundation.
“This is only the start, and yet already we are inspired and enthused by the variety and nature of the projects that have been proposed by the Trident league clubs,” said Ladbrokes PR director Simon Clare.
“We can’t wait to see these projects land in, and make a difference, to communities across England and Wales in the months ahead, at a time when they are needed most.”
Pitching In ambassador and former England captain Stuart Pearce added: “These clubs will have a vital role to play in the health and wellbeing of society when restrictions ease.
“Initiatives like this will show the true meaning of Pitching In and strengthen existing bonds within communities across the country.
Entain’s giving mood has reached the US as well as the UK.”
In the US, the operator has also launched a series of initiatives in support of the country’s Problem Gambling Awareness Month, which is running throughout March.
Schemes include promoting the Eighth Annual Gambling Disorder Screening Day in tandem with BetMGM, and partnership with the Nevada council on Problem Gambling as a platinum member.
Entain also plans to work with the National Association of Administrators of Disordered Gambling Services (NAADGS), EPIC Risk Management and Kindbridge in supporting a national survey aimed to provide a support network for those suffering with gambling-related problems across the US.
“It is our ambition, with our partners and support from BetMGM, to provide the most comprehensive portfolio of responsible gambling initiatives, partnerships and services in the gaming entertainment sector in the United States,” said Martin Lycka, senior vice president for American regulatory affairs and responsible gambling at Entain.
“We are proud of our commitment and will continue our leadership in serving this vital area.”