“This move greatly expands the reach of our VIE.bet and SportNation offerings,” Esports Entertainment Group chief executive Grant Johnson said.
“We are particularly excited to see the team at SportNation bring their marketing expertise and innovative rewards system outside the UK for the first time.”
He revealed that the business would now target growth in South and Central America, and Northern and Eastern Europe. These regions, Johnson added, represent “a substantial multi-billion dollar opportunity”.
Johnson said that having the brands licensed by the MGA would also allow for “tremendous” cross-selling opportunities through Lucky Dino.
“Lucky Dino’s assets will give us a substantial foothold in multiple new jurisdictions where esports are extremely popular, while bringing us 30,000 monthly active casino players and a greatly strengthened tech stack,” Johnson said.