Titled iGB Live! Esports Streamers, the feature will take place in the form of a Twitch stream from iGB Live! and will include input from Clarion Gaming partners Escharts, Bayes Esports and Skinsback.
The stream aims to educate operators on how to capitalize on the the fast-growing world of esports.
“Esports commentator and pro gamer Ryan Hart, who has just set a Guinness World Record for the most consecutive opponents on Street Fighter V going up against 260 people over 11 hours, will host the first iGB SFV tournament live for onsite attendees and Twitch viewers,” said William Harding, head of esports for Clarion Gaming.
“The activation has been created to help demystify a sector whose global viewership is predicted to surge from its current level of 495 million people to 646 million by 2023.”
The finals of the iGB Hart Cup are set to take place at iGB Live! on September 30, with a prize pool of £4,000 divided between the top eight Street Fighter V players.
“The iGB Live! esports Streamers feature encapsulates the value of the return of in-person events,” said Naomi Barton, portfolio director for iGB Live! and iGB Affiliate Amsterdam.
“Being able to bring the industry together face-to-face makes it so much easier to be able to explain this huge and growing global market, demonstrating how the industry can reach out and engage with esports fans, the commercial weight of esports streamers when used as betting affiliates, and exactly how and which components of the esports ecosystem are relevant to the betting market.”
iGB Live! and iGB Affiliate Amsterdam were postponed until 2021 due to the effects of the novel coronavirus (Covid-19) pandemic.