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Esports Entertainment expands into LatAM with new partnerships

| By Robert Fletcher
Esports Entertainment Group (EEG) has extended the reach of its Vie.bet esports betting brand into Latin America through new marketing partnerships with two local esports organisations.

Vie.bet will become a sponsor of Peruvian esports organisation Infamous Gaming. In addition, it has partnering the Movistar Liga Pro Gaming esports league, a competition managed by local organiser Live Media Esports Entertainment.

The deals comes after EEG last month added the Vie.bet and SportNation brands to its gaming service licence in Malta.

“Our Malta licence enabled us to pursue these great opportunities, and we look forward to further updates on expansions of Vie.bet moving forward,” EEG chief executive Grant Johnson said.

“Latin America is a big esports betting market. We are excited to work with top partners like Infamous and Live Media Esports Entertainment to accelerate the rollout of our Vie.bet brand in the region.”

EEG’s head of esports betting Bux Sayed added: “The exciting partnership between Infamous Gaming and our Vie.bet brand is a crucial first step in our expansion into Latin America.”

“Infamous is a well-known and popular Peruvian based esports team with rosters in titles such as Dota 2, CS:GO and Rainbow 6.”

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