Esports Entertainment Group seals New York Rangers partnership

| By Richard Mulligan
Esports Entertainment Group (EEG), the esports and online gambling operator, has sealed a marketing partnership with the New York Rangers NHL ice hockey team.

Under the agreement, EEG will serve as the Rangers’ official esports tournament provider from the start of July.

EEG will operate three Rangers-themed esports tournaments via its Esports Gaming League brand and platform. The two parties will also work together to create video content that will promote the tournaments across the Rangers’ digital platforms.

Read the full article on iGB North America.

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