Pinnacle pens strategic esports deal with Askott

Online gambling operator Pinnacle has entered into a strategic partnership with Askott Entertainment, the Vancouver-based company behind esports igaming platform Chameleon Gaming.

Pinnacle will provide its trading and risk management services to the platform in order to support Askott’s ongoing development of the betting technology.

Chameleon Gaming currently offers users esports betting, streamer betting and esports fantasy games, while plans are in place to also add proprietary casino games.

“We have worked closely with Askott on the development of our new API and are happy to transform this pilot project into a long-term partnership, Pinnacle trading director Marco Blume said. “Askott combines the best of passion for esports, tech and igaming and we are happy that our product can be used to enhance their offering.”

Askott’s chief product officer and chief commercial officer, Ben Bradtke, commented that having Pinnacle as a partner to support its fixed-odds offering would “guarantee a level of operational excellence that is needed in this young market to create commercial value for our clients”.

Scott Burton, chief executive of Askott, added: “We believe the only way to innovate in this sector is to have control over the value chain and be vertically integrated.

“It is our goal to become an integrated one-stop shop for people who want to launch brands targeting the audience of tomorrow.”