The extension comes six years after Nesine became the official sports betting sponsor of Euroleague Basketball in 2015. This is the second extension to the deal.
As part of the partnership, Nesine has promoted Euroleague Basketball throughout Turkey. Most recently, Nesine had prominent brand exposure at the 2021 Turkish Airlines EuroLeague Final Four in Cologne, Germany.
“The partnership between Euroleague Basketball and Nesine is a win-win collaboration that has already led to six years’ worth of increased exposure and fan engagement for both parties,” said Jordi Bertomeu, president and CEO of Euroleague Basketball.
“We appreciate Nesine’s professionalism, knowledge and shared views, and this renewal reinforces our mutual commitment going forward.”
Since Nesine became the sports betting partner for Euroleague Basketball, both Anadolu Efes Istanbul and Fenerbahce Istanbul have won the Euroleague title.
In addition, Euroleague Basketball said that interest in the Euroleague and the Eurocup has grown by 21% in the last two years.
“We are a tech firm that was founded to give back to sports what we get from sports,” said Mr. Halit Gulbakanoglu, CEO of Nesine.
“In this respect, we are very happy and proud that we will continue our cooperation with Euroleague Basketball, the most important basketball organization in Europe.”