Licensing

FansUnite applies for UK B2B and B2C licences

| By Conor Mulheir
Canadian igaming operator and technology provider FansUnite Entertainment has applied for licences from the GB Gambling Commission to work as a B2C gambling operator and B2B technology supplier in the UK market.

As part of its expansion strategy, the supplier has applied for a remote gambling software licence, which will enable the business to provide its suite of betting products to operators in the UK’s igaming market.

In addition, its wholly-owned subsidiary E.G.G. Ltd has applied for a remote betting licence, allowing it to deploy its B2C wagering platforms in the UK.

“The U.K. gambling licenses are widely regarded as the gold standard for lawful gaming operations and we are pleased to have formally submitted our application with the commission,” said Scott Burton, chief executive of FansUnite.

“The first step to our expansion in the U.K. is to obtain the relevant licenses from the country’s Gambling Commission, which will allow us to license our betting solutions as well as operate our B2C betting platforms in the United Kingdom.”

“By doing so, we will be in a position to advance our operations to capture market share in one of the most lucrative online betting markets in the world.”

The supplier was awarded a gaming service licence and critical gaming supply licence by the Malta Gaming Authority in December last year, allowing it to provide both its B2B and B2C products.

The B2B critical gaming supply licence was issued to Askott Entertainment, the white label solutions provider FansUnite acquired in August 2020, while the B2C gaming service licence was awarded to its E.G.G. Ltd subsidiary.

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