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4thePlayer secures industry veterans’ backing to fund US growth

| By Daniel O'Boyle
British mobile gaming start-up 4thePlayer has secured investment from a number of igaming industry veterans in its latest funding round, with plans to pursue growth in the US market.

The developer did not reveal the exact sum raised or how much equity participating investors gained, but said that the funds came from “a small group of industry individuals”.

4thePlayer’s new investors Gil Rotem, former group director of gaming strategy for Bet365; former Betfair and Ladbrokes Coral chief operating officer Ian Chuter; Reflex Gaming chief executive Quentin Stott; former SG Digital chief operating officer Steve Schrier and Daniel Burns, partner at M&A specialists Oakvale Capital.

“We are delighted we have completed this investment; we are continually creating exciting game concepts and the funding will allow us to bring them all to fruition over the next few years,” 4thePlayer founder and chief executive Andrew Porter said.

“Plus, we will double down on our operator and player focused engagement. We can’t wait to show you our latest innovations.”

Co-founder and business development director Chris Ash said he was proud to see the business attract investment from experienced industry veterans and added that it hoped to expand to the US at some point this year.

“We are extremely excited that such a talented and experienced group of individuals have joined us on the 4ThePlayer journey,” Ash said. “We look forward to drawing on their expertise and input as we take the business forward.

“2021 is going to be an exciting year for 4ThePlayer.com as we look to expand into the US.”

Porter, Ash and fellow co-founders Thomas Scalzilli and Henry McLean founded 4thePlayer having previously worked together at casino games studio Ash Gaming, which was acquired by Playtech in 2011.

4thePlayer’s games are developed through Swedish slot developer Yggdrasil’s Yggdrasil Game Server (YGS) Masters programme, which was launched in early 2020 to allow new suppliers to use Yggdrasil’s tools in developing games.

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