Gaming Nation purchases assets in Circle Media
Gaming Nation has acquired certain assets of data management and business intelligence solution Circle Media.
In a statement confirming the deal, Gaming Nation said through its 5050 Central subsidiary, existing clients will benefit from the addition of Fan.Dex technology.
Fan.Dex is the proprietary data management solution of Circle Media that creates a single unique fan profile with enriched and validated data by merging data sources from a variety of vendors and fan engagement touch points.
As part of the deal, members of the Circle Media management team will now join Gaming Nation.
Joe Casey will assist the transition and management of the business operations, while Dan Libro will assume the role of chief product officer and Heather Voight the position of vice-president of collegiate athletics.
Scott Secord, president and chief executive Gaming Nation, said: “We are extremely excited to have completed this transaction and it is our belief that the Fan.Dex platform will provide an outstanding product to meet our clients’ needs moving forward.”
Related article: Gaming Nation completes takeover arrangement