NairaBet, the Nigeria-based gaming operator, has agreed a deal for Income Access to manage its affiliate programme.
Under the agreement, the NairaBet programme will integrate the Income Access platform that features the firm’s Ad Serving tool and analytics on performance.
Regulated by the Lagos State Lotteries Board, NairaBet offers a range of online betting services for sports such as football, basketball, tennis and baseball.
“We believe strongly in the importance of affiliate marketing when it comes to driving traffic to our website; but that is only if it is well managed,” Nairabet chief executive Akinola Alabi said.
“As we grow our customer base, we realise that we need a more robust affiliate program to empower our affiliates with the right tools needed for success.”
Nicky Senyard, founder and chief executive of Income Access, added: “We look forward to playing an integral role in supporting NairaBet’s growth and expansion in the African iGaming market.”
Related article: Vikibet launches affiliate programme with Income Access