Anyone in the country experiencing gambling related harm can now claim Gamban for free by speaking with a Gamcare National Gambling Helpline advisor.
Gamban was previously available for £2.49 per month through a monthly subscription, or £2.08 per month (£24.99 per year) through an annual subscription.
In February, Gamban partnered with Lloyds Banking Group, owner of British high street banks Halifax, Lloyds and Bank of Scotland, in a deal which allowed customers of any Lloyds Banking Group app to use Gamban free of charge.
Last month, the tool extended its capabilities to cryptocurrency and stock trading platforms, in order to offer greater protection to its users in what it described as a “gambling grey area”.
Beanstalk, the company behind Gamban, also joined with experience marketing agency A Game Above in July, for a joint venture to launch a new solution, Yield Sec, designed to help regulators and governments clamp down on illegal gambling.
The tool also provides access to a database of black market sites, which A Game Above said is the largest list of its type in the world, allowing users to develop or update their own operator blacklists.
A Game Above also said that Yield Sec provides a solution for player protection, in that it helps force unlicensed websites from a market. This means that minors and those struggling with problem gambling cannot access these platforms, and customers cannot access sites that do not comply with social responsibility safeguards put in place by regulators and governments.
In September, Gamcare launched a new safer gambling toolkit, to help UK financial institutions, gambling businesses and debt advice agencies identify and support customers experiencing gambling-related financial harms.
The charity announced last week that it had partnered with LAB, City University and Ignition House on a new research initiative to better understand online gambling behaviours and identify potential indicators of vulnerability.