Gamesys and SG launch Rainbow Riches site

Gamesys Group and Scientific Games have together launched a new website, Rainbow Riches Casino, focused on its Rainbow Riches slot brand.

The site will feature the existing Rainbow Riches games, which were first launched in 2006, as well as new games within the brand, including Daily Rainbows and Leprechaun’s Harvest.

“We are really excited to bring this unique casino offering to the many Rainbow Riches players who play these great games every month,” Simon Mizzi, marketing director at Gamesys Gibraltar Group said.

“RainbowRichesCasino.com was created with these players in mind and it brings an array of entertaining games and exclusive Rainbow Riches themed content for players to enjoy in a safe and responsible environment.”

Dylan Slaney, senior vice president for Gaming at SG Digital, said the launch of the site was just the latest step in a partnership that had been very important to both brands.

“We are excited to launch this new site under the OpenGaming banner that brings the world of Rainbow Riches to life in a unique and altogether different way, offering an immersive experience for players.

“Through our years of partnership with the Gamesys Group including the launch of the widely successful Monopoly Casino, we have sought to continually transform player experiences. With their latest move to the Open Gaming System platform, we are delighted to bring this new casino offering to the market in partnership with Gamesys Group plc and look forward to its success.”

Gamesys Group was formed through the merger of JPJ Group, owner of the Jackpot Joy brand, and its technology partner Gamesys for £490m. The acquisition was completed in September and although JPJ Group acquired Gamesys, the new group took the name of the latter.