ESA Gaming set to launch in Denmark after certification

The business said its EasySwipe casino games act as an addition to an operator’s sports betting offerings, giving operators the opportunity to cross-sell from sportsbook to casino.

ESA Gaming reports that EasySwipe has seen a 20% conversion of sports players, a 5% increase in screentime and a 3% increase in sports revenue since its inception.

EasySwipe currently has seven titles, including Fruit Staxx and Goal Mine, with more to be added throughout 2022.

“We have had a fantastic start to the year, adding new games to our portfolio and boosting our presence in several markets,” said Zorica Smallwood, director at ESA Gaming.

“Through this certification we will be able to partner with Danish operators and introduce local players to our innovative content which offers lightweight design and easy game-play that enables operators to create a new vertical without impacting the sports betting experience.”

The company has also entered a number of new markets in the last year, the most recent being Sweden last week. ESA Gaming entered Malta and Greece in 2021.