Unibet goes live in the Netherlands, ending nine-month absence

The business will operate through the domain Unibet.nl.

Like a number of other operators, Kindred ceased operating in the Netherlands before the market opened, to adhere to requirements set out by the Dutch government. At that time, Kindred said this could affect earnings by up to £144m (€170.1m/$171.1m).

Kindred was one of several operators to do this, joining the likes of Entain, Betsson, LeoVegas and 888.

“It is an amazing feeling that Unibet.nl is now live,” said Lennart Kessels, Kindred general manager, Netherlands. “The team has worked hard to reach this milestone, so it makes me very proud.

“The moment has finally come to offer our services in Dutch to our customers. We are ready to welcome them again to our exciting brand and new site Unibet.nl.”

In June, before it went live, Unibet signed a partnership with Dutch Eredivisie football club Ajax, despite plans to implement a wide-reaching ad ban in the country.