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BetGames.Tv signs Ganabet Mexico deal

| By Aaron Noy
Live dealer gaming supplier, BetGames.Tv, has formed a partnership with Mexican online operator Ganabet.mx, to offer its full product suite to the operator.

The deal went live last month and has seen Ganabet deliver several of BetGames’ products including Wheel of Fortune, 6+ Poker and War of Bets

“Our live dealer titles continue to entice players looking for a more engaging casino experience, and we’re very confident that our products will help Ganabet.mx drive retention and acquisition, and in turn, more betting volume and profitability,” BetGames.Tv sales director for Latin America Eddie Morales said.

“Ganabet.mx is a progressive operator giving players one of the best casino experiences in the region. It’s a natural move for them to bolster their live dealer vertical and we look forward to building a successful relationship in the coming years.”

Humberto Anaya Pacheco, risk and business intelligence manager at Ganabet.mx, added: “In the current climate, it’s more important than ever to offer players a comprehensive casino product and this partnership with BetGames.TV will ensure that we can deliver more premium content to them.

“Many players have jumped from sports betting to casino in recent months, but they often demand something more than RNG-based titles. BetGames.TV’s live dealer games provide that bit more, delivering engaging content with a human element.”

BetGames said it has seen bet counts surge by 300% across Latin America in 2020 to date, and has recently signed partnership agreements with several operators in the region.

In August, it signed a deal with Doradobet whose operation serves players in Peru and Central America. This came after a partnership in July with Apuesta Total, another of Peru’s most popular operators.

BetGames has also expanded its footprint globally, striking deals with industry suppliers SBTech and Nsoft, in April and August respectively.

Playtech veteran Andreas Köberl recently joined the supplier as its new chief executive, after leading up Playtech’s Trinity Bet Group, which operates the Germany and Austria-facing sportsbook, HPYBET.

Several of the industry’s major players have entered the Mexican market in recent years, including online operators 1xBetbet365 and Addison Global, though the latter has since gone out of business. Suppliers such as PlayAGSScout Gaming and Kiron have also formed partnerships to bring them into the market.

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